No doubt, you need to have a great readership and search engine traffic to make your blogs successful. But, it’s really not so easy especially if you are new to blogging world. One of the mistake most of the newbie bloggers make is by optimizing the article only for readers or for search engine. When your article is only optimized for search engines, usually it looks very monotonous. & if you are one of those bloggers who says I write only for readers & don’t do basic SEO optimization, you end up with no traffic after initial social media promotion.
Here are few surefire ways to create content that attracts both readers and search engines.
Why should you write for readers and search engines at the same time?
It will attract
- More traffic from search engines
- High search engine rankings
- Better conversion rates
- Loyal readership for your sites
1.Write blog posts that attracts natural links
Write content that attracts links from link round ups or other sites. When you have a great content on your blog, there are many blogs around your niche which will do weekly roundups to give you links. All you need to get those links is by writing quality posts that will solve readers problems.
Write original content: No matter how much readership you’ve or how novice blogger you’re, your focus must be on creating original content on your blog to attract both search traffic and readers. Don’t copy even your own contents, which is really bad for your SERP rankings in the search engines.
Always make sure you’re focusing on your target audience problems and try to cover them in your blog posts. This way you can naturally build links and gain authority in your niche.
Make your content engaging: Engagement from the readers is more important in order to make your blog posts go viral on social media sites or search engines. Make sure you’ve social media sharing buttons and quality headlines to share your contents. And respond to everyone who leaves thoughtful comments on your blog posts, this way you can build a thriving network around your blogs.
2. Get back links to your articles via guest posts
If you want organic traffic flowing through your sites, you must be focusing on getting top results for the search queries. If you don’t get in the top search results, it becomes hard for other readers to reach your blog, so always make sure you’re targeting few laser-focused keywords for your blog to get more visibility in the search engines.
The best way to get more search rankings to your blog posts is by getting quality backlinks. You can get them naturally if you’ve an authority site, if not, you should consider guest blogging to bring quality backlinks to your sites.
Write top notch contents on your guest posts and link back to your articles (relevant articles) to get more search visibility and link juice to your posts. This way you can easily get a boost in your search traffic in the long run, the key point here is, you should wait to get search traffic to your blog.
Organic traffic always takes time, once you’ve enough ingredients on your blog, the search engine will send tons of traffic to your sites.
So, use guest blogging campaign wisely to,
- Bring quality back links
- Build relationships with other bloggers and
- To get more online visibility
3. Use long tail keywords
Keyword stuffing is gone, in this penguin and panda world, you can’t bring search traffic to your blog posts by simply inserting the same keywords again and again.
How can you bring organic traffic to your blog posts in the long run?
The idea here is to use long tail keywords.
For example, instead of writing a blog post on targeting a keyword like “bike buying tips” – you can use “bike buying tips for beginners”.
And use relevant synonyms for the same keyword in the blog posts like “bike maintenance tips”, “tips for bike buyers” etc to get more results for almost the same keywords. You can use SEMRUSH to find long-tail keywords fast.
This is by far the smartest strategy to bring search traffic, note that, this strategy takes time to send traffic. You can’t expect the results within days. You should also be building quality backlinks for the same keywords to get long lasting search traffic.
4. On page SEO is as important as readers
On-page SEO refers to the things you do on your own site to increase ranking in the search engines. This includes;
- Creating content around specific keywords
- Including the desired keywords in meta tags
- Including the keywords in subheads and other links
- Including your keywords in images, alt tags, title tags etc
But, don’t overdo on-page SEO as it can make your readers hard to digest your meat of the articles. As this post is exclusively written on the topic to write both for readers and search engines. So, do on-page optimization properly without hurting your readers. Here is a nice infographic which explains On page SEO:
5. Make sure your content is flawless
Don’t write articles with grammatical mistakes and typos. It will make your site “user experience” worse, and writing content with lots of typos and errors is not good in the eyes of Google bots. They may degrade your SERP rankings in the search results.
Always double check your content before publishing it. If you can’t write flawless content, hire writers or invest some money on editors to create quality contents.
Over to you:
Let me know if you’ve any questions and please share your thoughts below if you’ve any extra tips to write content both for readers and search engines.